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SECTION INTRO
Watermark

Brand Identity System

BRAND VISION

HPL Controller

WHO WE ARE?

Established in 2021, HPL Game Design has
provided great creative services for our clients. Here, you'll find everything that you need. Whether it be designing NFTs, developing a video game, or creating social media content, our team can do it for you. No fuss and no fluff - just being effectively creative.

MISSION

HPL Game Design delivers high-performing, large-scale solutions, breaking the norm in the game and design industry. That is the HPL way.

VISION

HPL Game Design envisions to be a home of world-class artists, designers, developers, and support teams, that are always at the tip of the spear on the latest tech and systems, who are highly sought after by AAA clients resulting in mutual profitability.

LOGO GUIDELINES

Logo Guidelines 1
Logo Guidelines 2

WRONG LOGO USAGE

✖ Wrong Logo Usage 1
✖ Wrong Logo Usage 2

Converting the logo into stroke.

✖ Wrong Logo Usage 3
✖ Wrong Logo Usage 4

Placing the logo outside of the visual identity palette.

✖ Wrong Logo Usage 5

Altering the logo elements.

✖ Wrong Logo Usage 6

Changing the logo color
outside of visual identity palette.

✖ Wrong Logo Usage 7

Putting drop shadow.

COLOR AND TYPOGRAPHY

#E1E1E1
Aa
Helvetica Neue LT Pro
Black Extended
Helvetica Neue LT Pro
Bold Extended
Helvetica Neue LT Pro
Medium
#FFFFFF
Aa
Helvetica Neue LT Pro
Black Extended
Helvetica Neue LT Pro
Bold Extended
Helvetica Neue LT Pro
Medium
#111111
Aa
Helvetica Neue LT Pro
Black Extended
Helvetica Neue LT Pro
Bold Extended
Helvetica Neue LT Pro
Medium
#FF3413
Aa
Helvetica Neue LT Pro
Black Extended
Helvetica Neue LT Pro
Bold Extended
Helvetica Neue LT Pro
Medium

PATTERN AND ELEMENTS

Pattern & Elements Placement

You can be creative for elements placement. Just make sure to keep it minimal and clean.

Pattern Card 1
Pattern Card 2
Pattern Card 3
Pattern Card 4

SOCMED GUIDELINES

SOCMED GUIDELINES

PRESENTATION GUIDELINES

PRESENTATION GUIDELINES - Slide 1
Google Slide presentation size: 3840x2160 (16:9) ratio.
PRESENTATION GUIDELINES - Slide 2
Slide with text only content.
PRESENTATION GUIDELINES - Slide 3
Slide with image and text content.
PRESENTATION GUIDELINES - Slide 4
PRESENTATION GUIDELINES - Slide 5
PRESENTATION GUIDELINES - Slide 6
PSD/Figma Asset Presentation (Landscape) 3840 x 2160.
PRESENTATION GUIDELINES - Slide 7
PSD/Figma Asset Presentation (Portrait) 2160 x 3840.
PRESENTATION GUIDELINES - Slide 8
Figma Storyboard Presentation 2160 x infinite. 6 frames minimum.
PRESENTATION GUIDELINES - Slide 9
WEAPON, ARMOR, SKILL, AND MISC ICONS
PRESENTATION GUIDELINES - Slide 10
LOCKSCREEN Z GAME ASSET ICONS
PRESENTATION GUIDELINES - Slide 11
BUBBLE WORD JAM NATURE (PLAYABLE)

MERCH AND PRINTABLE

MERCH AND PRINTABLE Main
Merchandise 1
Merchandise 2
Merchandise 3

WEBSITE MOCK

Website Mock 1
Website Mock 2
Website Mock 3
Website Mock 4

INFORMATION & CONTACTS

Game Application 1
Game Application 2
COLOR COPIED TO CLIPBOARD! #FF3413